After an investigation into the payday lending market, the Competition and Markets Authority (CMA) said today that payday lenders must list their product and pricing on at least one price comparison website. This is an excellent idea and it makes you wonder why listing on a price comparison website is not compulsory for every consumer loan provider?

Many segments of the consumer lending sector are notorious for their opaque pricing. For example, many pawnbrokers, far from listing on a price comparison website, often do not even provide transparent pricing on their own website. We at Unbolted are committed to providing clear transparent pricing on our website with no hidden fees or penalties. If borrowers in the payday lending market deserve a price-comparison website, then why do borrowers from pawnbrokers deserve any less?